Omaha’s tourism industry is ready to capitalize on two emerging leisure travel trends in 2025 and build upon its 2024 success.
JOMO – “the joy of missing out” – is the first trend shaping the future. According to Expedia, 63 percent of travelers desire less crowded destinations that offer authentic and stress-free experiences, prioritizing quality time with family and friends over having packed schedules.
The second key trend is a surge in multigenerational travel. According to Booking.com, Baby Boomers are ready to take trips, and cover costs for children and grandchildren to come along. This generosity will spread the joy of travel through the generations.
Looking ahead, Omaha will continue to build upon its success by showcasing its strengths as a vibrant and accessible destination. The city’s inspiring attractions and authentic laid-back appeal will resonate with travelers searching for unique stress-free experiences that give JOMO a new meaning – the joy of meeting Omaha.